Personal Brand Assessment

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Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon



The first and leading web-based personal brand assessment that helps you get the real story about how you are perceived by those around you. It gives you the critical feedback you need so you can expand your career or business success. Developed by Reach, the global leaders in personal branding, it’s an integral part of the personal branding process and an indispensable tool for thriving in today’s professional environment.



This assessment has been used by nearly a million people – professionals, entrepreneurs, small business owners and solo-preneurs. And it’s an integral component of talent development programs at some of the world’s largest and most respected companies; including, Microsoft, IBM, Warner Bros, JPMorgan and Starwood Hotels.


It’s fun, insightful, and most importantly, actionable.


Image & Me, as a certified analyst delivers this assessment and helps you take action from feedback you receive, so you can achieve your professional goals.


How we do it:

The 360˚Reach Assessment is the leading personal brand assessment. The assessment enables you to gather data regarding your brand persona, leadership competencies and strengths. The process begins with a self-assessment and is followed by requesting feedback from others so you can compare how you view yourself with how you are currently perceived. The results will enable you to identify areas that you want to accentuate and areas you want to diminish as you develop your personal brand statement. The responders to your feedback request remain anonymous; this helps to get accurate data from those who are part of your brand environment.


The session includes:

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  • 360 personal brand assessment exercise with full report
  • Coaching session for complete analysis of report

This one-of-a kind tool will help you understand internal and external perceptions of your current brand so you can identify attributes (rational and emotional) that will help you be most successful.


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